What Is A Sponsor?

[moustaki]

WHAT IS A SPONSOR? by Paul Pierce

Are you a recruiter? Or are you a sponsor? There is a big difference. A recruiter is effective at "signing up" people, and then moving on to "sign up" others. The recruiter seems to be in a frantic search to find superstars among the crowd, and his way to "find" them is to "sign them up" and then watch and wait. The recruiter believes in "love ‘em and leave ‘em. He expects the superstars to eventually rise to the top, and the others to eventually quit. The sponsor has a different attitude. He believes that any person worth sponsoring is worth developing. The sponsor believes in "marrying" the people he sponsors. The recruiter believes in the "one-night-stand".

Being a sponsor is an ongoing, continuing activity. It is this ongoing activity that creates loyalty to the sponsor, and gives the sponsor serious credibility. The recruiter is a traveling salesman; once he has sold you, he is gone. The sponsor is a helper/teacher who wants you to have the training and tools you need to be successful, and the encouragement to keep plugging.

There is also a transferable concept here. Your sponsor wants you to be a sponsor. A sponsor develops other sponsors by deliberate, careful help and encouragement. A recruiter expects a born superstar.

I have six sons. Each time that I went to the hospital nursery, I was a proud father of a baby boy. As I looked at those babies in that nursery, they each had a card that read either "boy" or "girl". Not one of those cards read "superstar". In all those trips to the nursery, I never found one superstar. Superstars are "made", they are not "born". They are "developed". Making a superstar takes training, encouragement, help, patience, and time. It takes being a sponsor.

What does it take to become a superstar? It take a lot of attitude-type things, such as confidence, commitment, determination, credibility, etc. Where do these "attitude" type things come from? They are learned. They are taught. They are "caught". Here are the stages of the development of a superstar.



1. Have a real sponsor.

2. Learn to be a real sponsor.

3. Develop others who will be real sponsors.

4. Teach them to teach others to be real sponsors.




The secret to MLM success is found in this: the recruiter is not building a "multi-level" organization, it is all one level (and most of them will quit). The sponsor is building a duplicatable system that can run downline through his organization. This builds a powerful downline because it is built deep and strong.

What is the difference between a recruiter and a sponsor? It is the difference between "hype" and "help". The sponsor’s job begins when you enroll; the recruiter’s job is done when you enroll. The goal of the recruiter is to sign up people. The goal of the sponsor is to train leaders.

Before asking yourself which you want to be, ask yourself which do you want your upline to be. Remember, you are the upline to other people. The key to success in MLM is found in two rules:

1. Be a sponsor.

2. Keep being a sponsor.

This article has been published in several Network Marketing magazines, both in the USA and in Europe. Copyright 1986, 2003

[willbucks]

Great post. I agree, I think the problem is that most people are so consumed with recruiting (I am guilty) that when the light bulb goes off ( has it yet?) you may have run the risk of losing those seeds you planted in the first place.

I am regrouping now and hope that I can salvage some of my seeds.

[moustaki]

Keep that thought, Willbucks. It's never to late to become
what you might have been ;o)

Good luck to you!

Have a great weekend!

Ilka ;o)
_________________
Ilka Flood
"It is never to late to become what you might have been." _ George Eliot
"Intellectual growth should commence at birth and cease only at death." _Albert Einstein

[willbucks]

Now that I have seen myself in action I have found there is one problem to this line of thinking and I feel it is outdated.

I am sure you have heard the old saying "You can bring a horse to water but you cannot make it drink".

I believe in helping others and working with them and offer it every time someone asks.

I am trying to make my system duplicatable. The biggest problem I am finding is people are lazy. They either are thinking of themselves and their own agenda or just want you to do it for them.

I like most want to make lot's of money and help as many people as I can do the same

But for all the recruiting, sponsoring, cajoling, and just plain offering I get very little in return. I recruit hundreds and maybe 3 actually are doing something.

As I remember from my Amway days a great leader use to always say it is a numbers game. You have to talk to 500 to get 100 to listen, to get 20 to sit down with you , to get 3 to do it.

In my experience this still holds true. My point being you have to be a good sponsor, but at the same time you have to weed out the ones who are not going to do it.

It is my responsibility to be the best sponsor and at the same time help those who are helping themselves and want it.

So as Danny says in his post. http://gabrielm.downlinepartners.com/forums/viewtopic.php?t=936

You as a member have to do everything in your power to become a downline that duplicates what makes this system successful.

[moustaki]

Hi Willbucks,

I feel your pain ;o) and I totally can relate. From my own experience
I have more "luck" in an MLM or Network Marketing company than with
Affiliate Programs. I am close to giving up on Affiliates and devote
my time on MLM and NWM...that's where I personally have made the
most money. The above post on "What is a Sponsor" still applies though.

My experience with Affiliate Programs has been that if I couldn't be
right in the beginning of a new program, it was almost impossible to
get anyone sponsored and to make decent money. The internet became
just totally overrun with websites for that particular program saturating
the playing field. I don't know if anyone else had the same experience.

What I do now is pick ONE main business and then join programs that
support that business. For example (and this is just an example) someone
may be with Agel or Xango or any other MLM company. That would be
their MAIN business. (I just picked those companies at random. I'm not
affiliated with either of them.) Then they would join GDI to make their own
Squeeze or Marketing pages. That would be a supporting program. Or
they would join HotConference to be able to hold trainings or connect
with their downline. That again would be a supporting program.

But as far as joining a whole bunch of Affiliate Programs in order to TRY
and make money with them...Personally, I'm beyond that. I just don't
do that anymore. Way to confusing and way to time consuming. And
then, I couldn't keep track of all of them either. So yeah, I never made
any money.

I am all for "MULTIPLE STREAMS OF INCOME"...but they all
have to fit together somehow. Robert Allen wrote a couple of books on
that. "Multiple Streams of Income" and "Multiple Streams of Internet
Income". Awesome author and awesome business man! (I have all 8 of
his bestsellers autographed as a reward for meeting one of his challenges
given in the new company I joined with him. Long story, maybe I tell
it in a post someday.)

Something you said, Willbucks, rings in the back of my mind. Something
about "a numbers game and having to talk to a lot of people to get a few
to join." I think focusing on recruiting has become pretty "Old School".
Yes, you have to talk to many to get a few. And then what? How long will
they last. A month? Two? 3 at the Most? And then you have to rebuild
your downline again.

Why not switch to "New School" and go after CUSTOMERS? Most people
LOVE TO BUY, but pretty much NONE want to be sold ;o). Customers
are the back bone of your business anyway. Those are the ones that love
the products and buy it month after month. So why not go after those
people?...and then take the best care of them as you possibly can.
_________________
Ilka Flood
"It is never to late to become what you might have been." _ George Eliot
"Intellectual growth should commence at birth and cease only at death." _Albert Einstein

[barrieedwards]

i totally agree, with all of what has been said so far,but as a sponsor it goes back to planting a seed and nurturing it,different seeds take different times to grow,the bonzi tree stays under the ground for five years but then grows at an enormous rate,same with people they all need nurturing and they will eventually grow,some will grow fast some will grow slow.
When someone shows an interest it is for a reason,we all have different reasons,we are to quick to brand someone as lazy,when it could be a number of things,the key is to offer a self developement system,that will allow them to grow at their own pace,i have been using success univerity this will allow them to grow while being coached by over 50 of the worlds top leaders and teachers in self developement zig zigler,Jim Rohn,Brian Tracy,Stephen Covey,Tony Robins,and many.more,including Shaun Casey and Mike Filsiem.it is also a very well paid programe.

How do i know this i was that person and if i had been forgotten then i would not be here now,you have to go through it to know it,fortunately i was with some great leaders,so don,t forget anybody untill they tell you,it is a long term thing,it won,t happen overnight,like we would like it to.

all success to everyone Barre Edwards

[moustaki]

I absolutely agree with everything you said, Barrie.

Great to have you here!

Ilka ;o)
_________________
Ilka Flood
"It is never to late to become what you might have been." _ George Eliot
"Intellectual growth should commence at birth and cease only at death." _Albert Einstein

[sylvan]

I love the post, I was never contacted by my sponsor who live in the UK. I have made it my duty to be more of a partner than a sponsor and have grown great relationships with my downline from doing that. When they win I win, and vice versa.

[moustaki]

Thank you, Sylvan. That's what it is all about...building a relationship
with your downline/team members. Be helpful, be available, guide them,
support them, be there if they need you.

Keep doing what you're doing and you will go far.

To your success!

Ilka ;o)
_________________
Ilka Flood
"It is never to late to become what you might have been." _ George Eliot
"Intellectual growth should commence at birth and cease only at death." _Albert Einstein

[800success]

WHAT IS A SPONSOR?



Hi Ilka and the rest of the DP team.

Thankfully, I keep finding more and more of "the gold" in our community forums.

There is much wisdom to be found in these pages.

Thanks for more great posts and information we can share with our referrals and "new seeds."

To our continued success...



Jerry

http://www.wwkiosk.com/members/gabrielm
http://website.ws/kvmlm2/ws.dhtml?src=FRDM&sponsor=allmoneymakers&template=5
http://www.trafficswarm.com/go.cgi?1175104
http://www.trafficpods.com/index.jsp?ref=gabim
http://trafficg.com/?member=gabrielm

[moustaki]

You are welcome, Jerry!

And yes, there's a wealth of great information here.
That exactly is what makes DP so SPECIAL.

Wish more people would realize that and take advantage
of it.

By the way Jerry....YOU ARE IN PARADISE. What are you
doing on the computer, lol.

Have fun!

Ilka ;o)

http://www.freedom.ws/allmoneymakers
_________________
Ilka Flood
"It is never to late to become what you might have been." _ George Eliot
"Intellectual growth should commence at birth and cease only at death." _Albert Einstein

[800success]

ANOTHER DAY IN PARADISE...



Hi Ilka,

Thanks! Everyday is a day in paradise...if I choose to make it so! It really does have more to do
with my thinking than with physical location. Although being in Hawaii does tend to "kick it up"
a notch.

One of my goals is to be able to work (for a few hours) from wherever I happen to be.



Jerry

My Resource File For Free and/or Low Cost Traffic Generation and Hosting:

http://www.wwkiosk.com/members/gabrielm
http://website.ws/kvmlm2/ws.dhtml?src=FRDM&sponsor=allmoneymakers&template=5
http://www.trafficswarm.com/go.cgi?1175104
http://www.trafficpods.com/index.jsp?ref=gabim
http://trafficg.com/?member=gabrielm

[willbucks]

Jerry,

You are an inspiration to everyone here. I wish I were with you in Hawaii.

Sitting here in cold miserable Germany doesn't always bode well for keeping
the spirits up.

[moustaki]

Hi Willbucks,

Can I trade places with you for a couple of weeks?
I'd love to be in "cold miserable Germany" for a little while
and see all my friends. By the way, there are ways to keep
warm over there unique to Germany, you know that, right?

Hang in there, Spring is just around the corner. And if my
memory serves me well it can be very beautiful in Germany

Cheers,

und liebe Gruesse,

Ilka ;o)
_________________
Ilka Flood
"It is never to late to become what you might have been." _ George Eliot
"Intellectual growth should commence at birth and cease only at death." _Albert Einstein

[guildmasterziah]

This is deffinately one of my favorite posts so far, lots and lots of good
information and thoughts here.

I personaly strive to be a Recruiting Sponsor. Might as well get the best of
both worlds right? Granted its a bit tougher doing it that way, since the
Recruiter gets tons of people and doesnt really focus on them while the
sponsor gets laser focused and dedicates themselves to the growth of
their few referrals

As an RS its important to drive as many people to you as possible, and to
help grow and develop each and every one of them as quickly yet
thuroughly as possible. This ensures a steady flow of students that
hopefuly are willing and responsive to the learning process, and
prefferably people that are looking to WORK with and COMMUNICATE with
the RS. Then as you begin to show progress and tangible results, you can
use that success to motivate your students. With that little exta
motivation the duplication process becomes a little bit easier, because now
the student can see that your techniques are effective and worth
practicing

Any thoughts?
_________________
"There is a powerful driving force inside every
human being that once unleashed can make any
vision, dream, or desire a reality ~Anthony Robbins"